“It’s just hair” & “Hidden dangers” by Sarah Shoemaker

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If you want to be a woman, you must have long hair and you musn’t have body hair, if not on the tungue. How many time we had feel just because people’s chattering about our clothing? I still reminds me that little plump boy who, with a completely spontaneous approach, approached me and sweetly asked to me if I was a girl o a boy, just because, at the time, I wore short hair and no make up. So the most pure mirror of society, of the ideas,the prejudices’son, of magazines style examples, televisions and, now, even mobile phones. One way like another to go to the market.
The Fight Of the unattainable beauty standards is fought in very different ways: through its projects “It’s just hair” and “Hidden dangers“, Sarah Shoemaker, photographer and video artist, tries to go beyond stereotyps of the female beauty, which the socety and fashion industry impose to us, screaming, through her photographies in time lapse, all the worries, thoughts, the annoyances, the pains that women don’t say but too often they think about beauty.

In “It’s just hair” Documents what happens when the women decide to cut their hair. After she cutting her short hair in 2014 , listening one negative opinion after another , she realized that so many people worrying about women’s hair , how their decide to cut or color them. The same people that believe women with long hair are more nice and, if their cut them, is a permanent decision. the same people that believe women with long hair are more nice and, if their cut them,is a permanent decision. So, in 2017 she has decided to show that everybody were wrong, and so she has all shaved her hair, documenting everything through photography. “I do it, couse hair don’t define woman’s beaty. I do it couse them are just hair“.

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Since 1915, with the introduction of the first women’s razor,united states’s women have been told that their body hair, are dirty and unattractive, and their removal makes them more beautiful and hygienic. In reality, body hair are there for a specific reason, and their removal would cause some problems, other than simply not being attractive enough“. in this series photography, “Hidden Dangers“, Sarah show, during shower what happens at our legs, before we going outside, suggesting us what we thinking before and after we have do it. Is important take reasonable decisions about our body, we see holistic well-being as the ultimate goal beauty: the Beauty is everythings that make us feel good and make us the authentic version of ourselfs, fortunately there’s still somebody that remind us it.

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All images © Sarah Shoemaker / Instagram: @saraheshoemaker
Written by Marta Mauriello

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